There is a wide range of work settings, from intimate to assembly. The space is fresh and modern without being too trendy. It looks like it would attract a wide variety of workers.
Project name: UCAR New Headquarters
Project address: 118 Zhongguancun East Street, Haidian District, Beijing.
Building size: 20,000 ㎡
Design time: 2016
Project delivery time:2017
Project photography: Chen Yao, Li Ming
UCAR is a leading integrated platform in China, providing services in transportation and automobile industry. Shenzhou Car Renting, Shenzhou Private Car, Shenzhou Car Sales and Shenzhou Car Loan are the four core sectors attached with other supportive business. Recently, Idealhas been appointed as the architecture design team for UCAR’s new headquarters in Beijing. The project is expected to take on multiple roles – reflecting diverse demand and attracting more high-end talent.
神州优车集团新总部的设计引入了“超级互联”的概念。“超级互联”办公系统的核心就在于：1）发挥办公空间的开放性和包容性，功能高度复合；2）营造场景化的办公方式，激活工作热情，提升创造欲望；3）搭建高度联通的精神和物理层面的办公环境，促进内部沟通，增加相互联系，通过对于“超级互联”精神的探索，整个企业的价值观也能够充分得以体现。The concept of “Mega-connect” is introduced through the whole design. The key characteristics of the “Mega-connect” office system are: 1> Prominence in the openness and inclusiveness of the open office space with multiple functions. 2> Creating a typology of adaptive office that activates enthusiasm and enhances the desire to create. 3> Establishing a high degree of connectivity both physically and spiritually. With the promotion of active interaction and the exploration of “Mega-connect”, the enterprise value of UCAR can be fully reflected.
The new headquarters was renovated from Jinwuxing Plaza. Previously, Jinwuxing Plaza was a factory site under complicated conditions. The previous interior space was disordered with depressing light environment and a building length as much as 80m. Outside scenes were not any better, buildings facades were covered by scattered advertising boards. The plaza to the west of the building should have been open and expansive. As illegal construction being added continuously, the plaza was in poor condition of accessibility.
The renovated new headquarters is a 2-floor, 20000 ㎡, steel-structured office building with a capacity of 1700 employees. Ideal has reorganized the interior spatial structure as well as its outside arrangements. The new facades have kept the previous steel frame structure with the cover of the black carved steel boards and interpenetrates with the two “boxes”. Cafeteria locates on the first floor, the second floor is a cantilevered corridor. The transparency of the glass material makes the boxes shining like two big show windows, exhibiting the fast-paced working environment inside.
Stepped in from the main gate at the west side of the building, a broad and wide atrium comes first. Skylight pours in and flows around the waterscape as the waterfall pouring into the pond. On each side of the atrium are the exhibition rooms stretching out to the top of the waterscape, they are sophisticatedly designed with the form of wood and iron containers.
On the right hand is the café, here you can experience the perfect combination of the natural view outside and the interesting imageries inside.
The ground floor is separated into the open exhibition zone and the private office zone by the auto-gate. Behind the auto-gate is a main corridor, which we name as the “main street”. This “street” and its branches connect all the subsectors of the office zone. Spaces of varied size, functions, styles are interconnected as an integrated system. Thousands pieces of information are flowing inside this system, just like a sophisticated cerebral nerve system.
Straightly downside the main street is the red “Shenzhou Bridge”, which shines stunningly in the lamplight. The steps and the climbing wall next to the bridge provide important functions of training and communication.
The main fitting room, the happy-ping-pong room and the yoga house are designed with glass walls, which makes this area the most energetic sector inside the project. The bold colorful interior design, warm-color light and the enthusiasm of working-out all-together make this fitting area very impressive.
The key part is the mega-connected office zone. The innovative design of carving holes on several floor brings in natural skylight as well as connectivity between floors. Inside this zone, numerous bridges, tunnels, cable bridges and rope nets make it possible for everyone to connect with everyone, which at the meantime ends the baldness of traditional office.
In the top of the building locates the office area for senior managers. Inheriting the classic Chinese yard typology, offices and meeting rooms are planned around the small yards. The yards are designed with well-designed plants, elegant tea bars with a full sense of Zen. Skylight pours in through the glass ceiling and fills the yard with sunshine. This area also provides a private and quiet zone for UCAR’ guests.
In general, UCAR’s new headquarter is comparable to a compressively scaled city, every employee can be regarded as a citizen. As the era of “Internet of Things” comes, stunning shifts and changes are taking pace everywhere and every minute. “Mega-connect”, a certain trend of this great revolutionary era, is picked as the key clue for our design. Our view is to help our clients build up the “Mega-connect” office system with considerate services, to better illustrate the value of the client company through co-exploring the spirit of “Mega-connect”.