Nail it is a nail-art studio located in Jalisco, Mexico.
Making reference to the colorful palette of nail
polishing products, the project was designed with a strong palette to create an
identity that could be replicated in any commercial space without loosing the
feeling of the studio.
The light and color installation provide illumination
into the customer area, provoking diverse textures and effects when the hanging
sticks virtually overlap and give the feeling that the whole ceiling changes as
you walk thru the studio. The customer area works as an open floor plan and is
segmented vertically in 2: the client area and the ceiling installation with
7000 colored sticks. These hanging elements are attached individually and work
as a whole.
The colors chosen for the ceiling intervention have a
relation between each other in the color diagram, these helps the whole concept
to transmit the whole idea of continuity. These specific 4 colors start with
pink were the warm colors start to turn into the cold color area. On the lower
client area everything was maintained white to transmit the tidy filling of the
studio where the hygiene is flawless, this area serves as a white canvas for
the wide variety of designs in nail art possible. Specially designed furniture
was taught to maintain the feeling of continuity into the space.
On the back of the studio, enclosed by clear glass, one
can find a children ́s area were kids can enjoy themselves while their mothers
are being attended by the staff. The area is defined by a pink plastic floor in
the same color as the ceiling, giving continuity to the whole concept. It is in
this area were the ceiling intervention reveals its specific yet universal
condition.
In our studio we always aspire when designing that any
expression of design is specific to its context but a universal way of
transmitting information. At the same time we are always thinking of the big
idea and how every element in the design has something to support the whole
thing.
We wanted to create the strongest desire for color on
clients, just the one that suits their personality best or the one that relates
to their mood path to guide people to the whole palette of options.
Architecture and Supervision: Estudio ALA
Client: Nail It
Location: Zapopan, Jalisco, México
Area: 85 m2
Year: 2015
Photo: César Béjar