Successful commercial space design lies in commercial operations strategy
tea’stone is the founder of professional and modern tea culture in China. Through Chinese tea culture heritage, which has the history of thousands of years, designers created an interesting contemporary tea drinking standart to lead the modern aesthetic style with brand new tea drinking rules of "one person, one seat". Chinese cutting-edge design agency idodesign.cn was chosen to implement the idea through interior, soft decorations and SI design.
The third store of tea’stone in China is locatedin the Ping An International Finance Center, the highest building in Shenzhen. It is the city business area of Shenzhen, the center of elite brands, fashion and young taste. Any successful business needs to follow the trend,this principle became the core driving idea of this store’s design.
The unique atmosphere of place
A good design always aims to help the client achieve the goal.That is why the design team kept exploaring the best solutions for the first store of tea’stone in Central Business District. They aimed to create a right atmosphere for tea'stone professional and modern tea drinking culture as well as harmonious integration of business elite.
The key to the harmonious integration is a contemporary and artistic design of the place. It comes from the deep understanding of the essence of the brand to let tea'stonebe fully expressed through the charm of the space.Another essential part is the judgments and insights of the precise target group, they help to make the place more natural and comfortable, and integrate the language of the brand into the spirit of space.
To create a new value, solve the problem of wisdom
The value of design is not only about solving problems, but also creating new values with optimal solutions. idodesign.cn makes great efforts in understanding products, rational use of space, planning,leading and improving the evaluation efficiency. In this project everything is done to connect tea's stone with its customers in an appropriate space form.
The original entrance to the store was hidden in a triangular corner at the bottom of the escalator, which was not easy for customers to find. After deep consideration,the design team decided toput an independent ceremonial passageway in the original entrance, which now extends 10 meters outward and has an expressive commercial facade. The entrance became a mysterious cave, that invites people, driven by curiosity and desire to explore, to visit the world of tea'stone.
The area between the passageway and the bottom of the escalator in the shopping mall naturally forms a spacesimilar to the inner courtyard. Designer from idodesign.cn made full use of it: on the one hand, they planned a sales area with plants and flowers to gain some profit; on the other hand, they opened up a window on the wall, connected with the inner space, to let customers enjoy the greenery while they are indoor.
Good space design is the best narrator of the brand’s story
tea'stone presents 108 kinds of best tea from different tea producing areas in China. Specific tea utensils and brewing methods inrich the experience of modern aesthetic style of tea drinking. Therefore, the tea itselfand professional brewing methods have become the main characters of this brand story, while the interior space has become the background of their performance and narration.
The designers set two 7-meter long tea tables in the heart of the teahouse, separated from the single point area by a group of cabinets for storing tea. Tea specialists are experts at all kinds of brewing methods used for each kind of tea, as well as temperature and utensils needed to make them. With a finesse,which is not intrinsic to daily life, they give an unforgettable performance to customers in magic atmosphere of light and shadow.
Red transparent cube for storing tea is the spirit of this space.In this dull light it emits a crystal-clear mellow color of tea.It is an embodiment of the bar chairin front of the tea tables, that makes the spacemore professional and appreciative.It is also transparent, so the customers can see all kinds of tea through it, to think about historical and poetic images of tea, that have created the sense ofritual within Chinese culture.
When reaching the purity, the focus is given to things and people
The “hot” red should be solidified into a sense of balance and drama in the spaceby cool and restrained colors and forms.The expression techniques of architectural structures should be used to add a pure sense of architectural space to the interior. In a pure architectural space people tend to focus more on the objects and feelings of people.
idodesign.cn team designed multi-section Z-shaped ceiling beams and connected them with the original structural columns in the room. The veneer is made of grain board,which forms the overall sense of spacewith temperature and rhythm. It conveys the tension of space under the tone of calmness and restraint, just as tea'stone’s devotion to tea.
Pure space, with tonality in everything,traditional calligraphy, delicate style,illustration of tea, decorated walls, soft space – all these create a bit indistinct, but exclusive atmosphere.
This wisp of pure breath stirs people's desire to buy, promoting the sale of tea and tea utensils.Designers connected the indoor moving lines to createa Y-shapedmulti-layer shelves in the entrance area with tall and short tea cabinets for storing tea, which became the space background for tea products.
▼原始图 | Ioriginal graph
▼轴测图 | Isometric drawing
▼平面图 | plan
Project : tea’stone in the
Ping An International Finance Center
项目类型：室内设计 | SI设计| 软装设计
Type : Interior design | SI design | Soft Decoration
Location : South Tower of the
Ping An International Finance Center, Futian District,Shenzhen
Area : 400 m²
Year : 2019